The solar-thermal industry storm occurs repeatedly industry calls for benign competition

Industry reshuffle, "throne" alternate, the market has always been the fierce knockout, however, in the long "hunger game", when the "enemy three thousand, since the loss eight hundred" has become a kind of inevitable result, to the healthy development of the industry, to ordinary consumers will bring what kind of impact? A from years of industry senior people think: "in the industry reshuffle interim can survive the enterprise, must have technical strength, the innovation ability of the enterprise, they can continue to offer high quality products and service to consumers trust. At the same time, the new energy industry as the key support of the state strategic emerging industry", one of 1025 "planning and" 18 big ", the country to local government have formulated the corresponding financial support policy, industry future is optimistic, at this point, and industry hand in hand, stable faith, BaoTuan heating to create the future situation, is also the key. In turn, if blindly bad-mouthing industry, mine, and ultimately to the industry, the enterprise, the consumers are the nothing but harm of the levites. Enterprise or should return to for their own enterprise management and development to come up, and shall not be deviated from their own core, industry also needs in the benign competition in the face of challenge."

Sunrise east: from the invisible champions to the spotlight

This is a public awareness is not high before the enterprise, but are already solar water heater industry leading enterprise. In 2008, sunrise east stand out, replacing the emperor bright become solar water heater market first brand, and in 2012 became the first solar thermal utilization industry a listed enterprise.

The market counterwork, appear on the market the success or failure of the contrast, a certain sense, let the sunrise east and the emperor bright stood at both ends of the confrontation.

In fact, from the beginning start, the emperor bright solar energy have been sunrise east study example, of course, also want to go beyond opponent.

In the east symplectic farm a crude 100 square meters hang sunrise east brand that day, sunrise east is very clear will technology promotion and product quality as the vitality to grasp. "High quality product is sunrise east of the high speed development of guarantee, is sunrise east the vitality of brands, there is no reliable product quality, light by publicity and packaging to make a brand is not long." Sunrise east market director said. From anonymity to had become the first listed industry leading enterprises, sunrise east, no doubt veiled with a layer of mysterious color. And from a "invisible champions" walk to the spotlight, sunrise east even feel a little does not adapt.

"We don't want to bo attention. Now the industry is full of opportunities and challenges, we have too many goals to achieve, practical work is the hard truth. I also believe that: a long road tests a horse, I want to be. I just want to do the business." At the press is pressed by the recent turmoil, the sunrise of the east XuXinJian chairman said: market will test an enterprise's real strength. As the world's largest solar water heater and hot water system suppliers, sunrise east product quality has always been the king a the road of powerful guarantee. "Sunrise east can develop to today, in addition to benefit from in technology upgrade catch up with the Chinese solar energy industry development few wave tide, seize the strategic opportunity to display, and also caused by our '1% quality defect is the user 100% of disaster" quality concept." Sunrise east news spokesman said: "was involved in the incident, we also feel helpless. We are in accordance with the provisions in doing things, and at the same time we will actively cooperate with relevant national institutions examination work, the question that has been done before, in countries not announced the results of the survey before, as the enterprise, we are not suitable for to publish more point of view, everything has its own conclusion then. Now industry encounter a lot of challenges, we hope that we will focus on energy to the management of the enterprise up, and explore the development of the industry innovation path, and at the same time perform enterprise civic duty."

At present the development of the industry there is not standard, this is normal, it is the only way of every industry development. Just so, need to enterprise work together to jointly promote the industry to step onto the healthy development the road. "Now the solar industry experience winter, but, more and more enterprises realize that the power of the brand, in trains hard the internal strength. The development of the industry and no they say so bad, there is confidence, together, can really promote the industry to for the road ahead." Sunrise east news spokesman stressed.