2013年3月1日星期五

The photothermal industry is undervalued


As new energy, the use of solar energy is divided into two major segments of the photovoltaic industry and the solar thermal industry, where industry is "photovoltaic" solar energy into electricity, photothermal industry solar energy into heat energy, including hot water, heat and thermal power generation in three areas.

"In fact, we are doing three businesses, the first one is the hot water business, both solar water heater, solar hot water system is now installed on a large number of public buildings, solar grid tie inverter energy, and combined with good thermal Water is provided by the system of hot water to the second we do heat, we now use solar heating, for example, Beijing Changping, Pinggu related generals entire heating products provided by our company, business called heat. third our future to do thermal power generation, called the thermoelectric. "Chen Ronghua said.

The solar thermal market in the end how much? The entire hot water market, including water heaters, hot water systems, there are hundreds of billions of scale. Thermal energy market, how much? I understand, like solar heating, solar air conditioning, this market on a scale of one trillion. Chen Ronghua forecast, solar air conditioning, what is it? cancel electric drive, with a solar-powered, not the kind of photovoltaic solar energy into heat, thermal energy converted into electrical energy, which will be a trend in the future. "

"The third is thermoelectric, thermoelectric scale is almost one trillion size of the market. Thermal power generation with photovoltaic power generation are two concepts with the development of solar controller thermal, continue to be applied with the hot water, heat and thermoelectric future residential zero emissions, zero-emission cell, zero-emission society as a whole, it slowly began to take shape up, this is a problem that can be solved by the solar light and heat. "Chen Ronghua Imagination industry prospects.

Hundreds of one hundred billion and one trillion market, solar thermal market really that big? The entire field of solar thermal, hot water, heat, thermoelectric these three areas, in these three areas, there are three applications, the first civilian, such as hot water. The second is commercial, such as hospitals, government buildings. The third is for industrial use, such as the heating of the dyeing factory basic water temperature using the solar. So, the three businesses, three applications Three times three is nine, nine areas of market cake. "Chen Ronghua further explained to the" China Times "reporter.

"At present, the water heating market is our core areas of its capability in this area. Thermal market in solar heating technology has been very mature in the marketing process. charge controller air conditioning is in the process of technical reserves thermal power generation is the in our seed technology research and development process from the operational level, the core business is the business of our hot water, the growth of the business is the heat of our business, our seed business thermal power generation business. "

In fact, in order to get rid of people consistently grassroots impression of solar companies, Sunrise East in recent years has been to increase investment in research and development of products, from the building of the National Technical Center laboratory to research and development personnel with ongoing input from the R & D funding to integrate external R & D institutions, consultant to join, invite experts from the market application of technology to the research and development of the basic technology. In fact, on the one hand, the contention on the market pool swept the city, to seize the market, on the other hand the high point to seize the technology. "We have always said that in order to achieve the sustainable development of enterprises, technology and marketing to take off together we do better marketing, a lot of people ignore our technological breakthroughs." Chen Ronghua said.

Back to the future development of the rain the sun again, Chen Ronghua, with five major advantages of the technology, brand, channel, industry chain, personnel, good fundamentals and ample cash flow in 2013, the sun rain actively force to expand the advantage and the market share of the year. Rain in the sun, and now is a channel trading platform, but the trading platform to do solid, and still be able to in the future listing. Become a publicly traded company, this is my the sun rain the next one depicted. "Chen Ronghua said.

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