2013年3月1日星期五

The solar thermal industry is a grass-roots industry


Many people describe the solar thermal industry is a grass-roots industry, and Chen Ronghua do not deny that at this point. A solar water heater bracket, vacuum tube and water tank, the core technology is a vacuum tube, it is a professor of Tsinghua University Yin Zhiqiang invention, is a Chinese independent research and development.

This technology is the introduction of solar energy companies, by a group of professional managers out from the appliance industry successful business operations, speed up the pace of the vacuum tube small solar panels water heater market, and also reduced as the core technology to promote and exchange technical into the threshold of the influx of a large number of brands. Hundreds Development from 2002 to 2004, three thousand, almost 5000 companies in 2009, but by 2011, the number of brand start varies dramatically intensified market competition.

"The market feels a bit like the return of a decade's time, the entire solar industry brand development from hundreds to thousands of home, and from the thousands of regression to the one thousand or so we have achieved the industry's first, but the rain the sun Seasons Pastoral two brands together accounted for 10% (Note: This data is derived from research firm), with a true industry first gap, so I said, We are a leading brand, not the leading brand. our future market share will certainly dramatic expansion, but the reshuffle. "Chen Ronghua said.

China's solar panel price thermal industry experienced a channel is king, winning brand development stage, Chen Ronghua total performance, total cost of the leading enterprises in order to become the market leader in the shuffle stage. Chen Ronghua strategic planning, a clear map.

By 2015, the sun rain to achieve three strategic objectives: brand objectives, sales objectives and social responsibility goals. "From the leading brands to truly become a leading brand, this is the first goal, not only is the market share, but also in the level of technology share and R & D, leading brand should position have done.

Second, by the end of 2015, the cumulative promotion of PV inverter collectors to reach 100 million square meters, the equivalent of 30 million to 40 million units of solar.The third strategic objective, we have a social responsibility indicators, to the end of 2015, our sun rain charity fund to remote rural primary school built 1000 Sunshine bathroom, so the kids can wash a hot bath. '

To achieve three strategic objectives, Chen Ronghua that can not do without "walking the walk up and go out this three-step. "To achieve the goal of sales necessary to achieve go China has a vast territory, 31 provinces, 333 prefecture-level cities, 2,861 counties, more than 50,000 towns and 1.86 million villages, in order to market-oriented, really expand market share to go to brand building to go up, in fact, from a sales point of view, we have the world's largest the future, we not only do the Chinese solar industry's leading brands, we need to do global solar thermal industry leading brands, globalization, and to go out. "

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