2012 can be
described as a year of challenges and opportunities , showing the vagaries of
the market trend, many sets honor, status , etc. in an aura of photovoltaic
enterprises today are facing debt , credit, layoffs and other crises , the
industry discussions, media the focus of attention. As the old saying such a
word " day to drop any man also must first suffer their aspirations, their
body skin hunger " Perhaps the PV industry also needs physical baptism ,
through the industry reshuffle , making the strong stronger .
PV industry has
been going on a year-long winter , while the European policy of sudden and
severe than expected , when the end of winter is hard to predict . For
photovoltaic enterprises, blindly is not wise to wait , in order to develop ,
we must calmly.
Throughout the
entire PV industry chain , due to the impact of sluggish European market , the
whole industry chain PV market prices plummeted , photovoltaic off grid inverter factory
price also declined. However, the overall market weakness , the inverter market
competition has not diminished , but even clamor straight .
As an inverter
enterprises face challenges and competition, and how to deal with ? PV industry
veteran who believes that on the one hand from their own to deal with, from
research and development to proceed . As we know , R & D is the product to
ensure high quality and efficiency , the inverter enterprises need to
strengthen exchanges and cooperation between the industry to absorb
industry-leading technology , continuously upgrade their technological level ,
effectively ensure that products can adapt to different changes in the market
and conforms to the user's habits . Second, changes in the market , with the
entire product by blood , to seize market opportunities , adapt to market
changes, equally crucial.
Zhongshan one
hundred million enterprises , such as the pure sine wave power inverter in response to new energy
photovoltaic market seems certain to win , Samil marketing department is
responsible to the author, the PV industry has developed rapidly in recent
years , thanks to strong demand in the market and the government's push from
the product cycle perspective how growing up orderly development, we need the
government and other institutions to promote and guidelines.
2012 is the
"second Five Year Plan" the first year, it is no different for the
photovoltaic business is a watershed year, the company actively respond to
national policies and implement national policies at the same time , product
development and marketing of continuous research to promote the product system
integration , accelerate institutional, technological upgrading of the
structure , and effectively ensure the product's market share.
Analysts
learned from abroad , many PV companies in the European debt crisis , rising
costs under the influence of unfavorable factors have quit photovoltaic stage
toward strangers . Based on foreign declining overall market , coupled with
access difficulties , domestic enterprises and domestic enterprises want to
compete with Taiwan is not easy either , while the domestic PV market appears
to be a fertile ground in the outside world , the National Energy Board issued
a " renewable energy development "Twelve Five " plan ", the
PV installed capacity from 5GW raised to 21GW, the objective figure for PV
companies salivating , but the analysis of the real assigned to more than one
hundred domestic photovoltaic enterprises still remaining small cup of the sac
, and many companies can only near and far .
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