2013年5月30日星期四

2016, third-party leasing model of doom rooftop PV


Of course, the solar industry is characterized by combined: for example, closely rival SolarCity, Sungevity, Sunrun and Verengo, the net solar energy measurement against public utilities industries. But the solar industry is also characterized by internal differences, which may become the industry mature Another emerging signs.

Since 2010, third-party ownership (TPO) has quickly come to dominate the market. GTMResearch expects residential solar financing market in 2016 from 2012's $ 1.3 billion increase to $ 5.7 billion. Residential TPO financing has accounted for California, Arizona, Colorado and Massachusetts, over 50% of newly installed capacity, share may increase.

But within five years from now, even though costs continue to decline, whether at the expense of the cost of ownership will remain dominant TPO model in the industry? Massachusetts PV inverter financing companies Sungage CEO and co-founder Sarah Ross (SaraRoss) said that the answer to that question is no.

She told PV-Tech interview, said: "I certainly expect to see a return to the trend of ownership. Than other consumer goods, which is a curse, so far we tend to misinterpret lease and I do not believe that this will continue, especially Because this thing attached to people and involves emotional and psychological home. "

Last month, Ross held in Phoenix, Arizona GTM Solar Summit that will not TPO other consumer-oriented model to obtain. She pointed out that 80 percent of American car drivers own their own cars, while only 20% of the leases. In Germany, every thirty three families in a diy solar panels and 60% of the system by an individual or a farmer has.

She said: "These are two very distinct contrast, should make us all question the current state of U.S. residential solar market reasons. Responsibility on third-party ownership, proof of third-party ownership of the people believe the market will continue to dominate in this ecological causes and system, leading others to continue in this mode to establish business reasons. argument may be very far off the mark ...... (people will say) World Development is one of the reasons. "

Ross claims, TPO is an inverse normal phenomenon, originally drafted from 2006 investment tax credit, personal exemption for only two thousand U.S. dollars, while the reduction of commercial operators can meet up to 30%. Ross said: "The opportunity to produce asymmetrical. Policy of this business model is the illusion that we begin to financial innovation, we've spent six to seven hours planning out financial products sold to customers in this way, I'm not sure whether someoneThis part of the work has been completed. they show is the marketing work. "

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