2013年5月1日星期三

The JinkoSolar second transformation crisis of choice


April 3, 2013, a few months ago has just signed with South Africa of WBHO Building Energy JinkoSolar 81 MW PV module supply contracts in South Africa has a new gains. JinkoSolar announced that it has reached a component supply agreement with a leading solar project developers to provide 115 megawatts of high efficiency solar modules for two solar photovoltaic power plant project in South Africa. CEO Chen Kangping, JinkoSolar distance his transition objectives and nearly a step.

Since 2011, China's PV industry has begun to show signs of fatigue, under the influence of the "dual", the situation worsened. Along with the U.S. and European markets fall, the vast majority of Chinese PV companies caught in the quagmire of the loss has been run through, and from 2011 to 2012 throughout the year.Face huge financial pressure, many PV companies began to use the method of adjustment strategies to deal with losses caused by the main business.

The same in which all JinkoSolar "by actively expanding in emerging markets and the construction of photovoltaic power plants downstream JinkoSolar to solve a full range of power based on the manufacture of the main industry on the basis of the energy solution provider business transformation. "Chen Kangping told the" National Financial Weekly "reporter. As early as 2010, Chen Kangping have the idea of
​​a second transformation. In his view, JinkoSolar main industry is still stuck in the production of silicon wafers and PV modules stage, will face the fierce market competition.

In the five years prior to this, in addition to 2009 by the economic crisis, the Chinese photovoltaic 
solar panels cost products production growth rate of 58%, the growth rate of the rest of the year are more than 130%. "If you can invest in photovoltaic power plants, Jinko transformation from a manufacturing company as an energy company, JinkoSolar will get more stable and long-term return on experience from abroad, more than about 15% of PV module product gross margin, from cell production to power plant construction gross profit margin of between 25% -40%. 

"Chen Kangping said," With the idea of
​​transformation, we began reserves and preparation of the project, the most important is the staffing. "But over time, the rapid deterioration of the entire PV solar panels china industry beyond his expectations. To deal with this situation, in 2012, JinkoSolar to accelerate the pace of corporate restructuring, and will focus on the positive expansion in China, South Africa,emerging markets such as India, Australia, in order to reduce the impact of the single market trade friction.

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