Solar water heater market, currently is in a period of change, businesses do not resent the hope that the market will be more opportunities for speculation, to correctly judge the current state of their own business, a comprehensive analysis of the resources occupied adjust enterprise strategy, adapt to the new market requirements, that is, the market demand of urbanization, the demand for high-end integrated energy market.
Solar market in 2012, entered a rational market, fewer opportunities for speculation, have become increasingly demanding enterprises, enterprises not only to be able to produce a good product to have excellent marketing, but also to strong technical support team, providing customers with the right solutions, challenges and opportunities of the solar water heater market in 2012.
While many solar products dealers reflect the current market is not good to do, but after a survey found that professional investigative agency in the industry of rural towns the rural market solar penetration rate of less than 30%, therefore, it can be said that the solar market in rural areas is still promising, you need to depth development. Sangle Solar Energy is the earliest enterprise to develop the rural market, it can be said, was very successful, of course, there are some other brands, each with its own advantages.
Solar depth to develop the rural market, and not without a variety of products in the country to promote the popularity of the capacity and scale of the whole industrial chain improvement and cost reduction. The so-called "military forces did not move, the gateway leading" channels, goods shop when the forage enterprise market, quickly and accurately master distributors of information as well as around the solar charge controller market conditions, the basis for enterprises to develop production and sales policies.
To enhance corporate and brand image by providing quality service for customers and users, thus contributing to enhance sales. Also, some manufacturers also began to flatten channels, the capacity to penetrate the manufacturers of radiation to the county and township market, to lay the foundation for the reduction of the retail price by reducing the intermediate links.
Enterprises should improve productivity, adhere to the upgrading and technological innovation, enhance productivity, and attention to the management and marketing, and to reduce the cost of a single to accelerate the popularity of solar energy. Manufacturers faiths, the solar prices civilians and more recognized by consumers and install solar.
Rural demand for consumer goods and more manufacturers to provide high quality and relatively inexpensive product, color TV, washing machine, refrigerator, electric vehicle industry is through economies of scale, reduce logistics costs and unit costs, profits rise in total sales to .
Although the current market is difficult, but the urgent desire of many manufacturers roots in solar cell rural market. In addition to full participation in continuous innovation to enhance the level of service and service efficiency, provide a valuable service to the dealer, they pay more attention to enhance the competitiveness of their products, such as the development of the automatic solar, plumbing solar products, expand product differentiation to meet user needs.
Through technical innovation and product innovation to improve the competitiveness of enterprises, SMEs also need investment focus shifted to the fertility quotient strong supplier emphasis on dealer training, to enhance the dealer business philosophy and marketing capabilities, building a model of the market and the base market, hope still based on the market in solar energy integration.
Solar energy market for the new year, it was said that the retail to engineering changes, some said that the pipe to the conversion of the board personal feeling, solar panel water heater market is retail marketing into the overall marketing solutions, comprehensive energy solutions. Course, including hot water solutions, but this requires companies to have a strong R & D team, and constantly develop products that adapt to different customers comprehensive energy-saving design team, design customers need comprehensive energy-saving solutions, rather than only sell solar or only sell solar hot water project.
Engineering marketing team, business personnel to have a marketing engineer's ability to understand marketing, understand the products, understand technology, designed to understand the case, the requirements of the R & D team is a personalized product design capabilities, production requirements, personalized orders production and so on. Of course, if these two aspects are not strong enterprise, according to their actual situation to make a choice, or borrow on the market to strengthen the team building.