Solar water heater market, currently is in
a period of change, businesses do not resent the hope that the market will be
more opportunities for speculation, to correctly judge the current state of
their own business, a comprehensive analysis of the resources occupied adjust
enterprise strategy, adapt to the new market requirements, that is, the market
demand of urbanization, the demand for high-end integrated energy market.
Solar market in 2012, entered a rational
market, fewer opportunities for speculation, have become increasingly demanding
enterprises, enterprises not only to be able to produce a good product to have
excellent marketing, but also to strong technical support team, providing
customers with the right solutions, challenges and opportunities of the solar
water heater market in 2012.
While many solar products dealers reflect
the current market is not good to do, but after a survey found that
professional investigative agency in the industry of rural towns the rural
market solar penetration rate of less than 30%, therefore, it can be said that
the solar market in rural areas is still promising, you need to depth
development. Sangle Solar Energy is the earliest enterprise to develop the
rural market, it can be said, was very successful, of course, there are some
other brands, each with its own advantages.
Solar depth to develop the rural market,
and not without a variety of products in the country to promote the popularity
of the capacity and scale of the whole industrial chain improvement and cost
reduction. The so-called "military forces did not move, the gateway
leading" channels, goods shop when the forage enterprise market, quickly
and accurately master distributors of information as well as around the solar charge controller market conditions, the basis for enterprises to develop production and sales
policies.
To enhance corporate and brand image by
providing quality service for customers and users, thus contributing to enhance
sales. Also, some manufacturers also began to flatten channels, the capacity to
penetrate the manufacturers of radiation to the county and township market, to
lay the foundation for the reduction of the retail price by reducing the
intermediate links.
Enterprises should improve productivity,
adhere to the upgrading and technological innovation, enhance productivity, and
attention to the management and marketing, and to reduce the cost of a single
to accelerate the popularity of solar energy. Manufacturers faiths, the solar
prices civilians and more recognized by consumers and install solar.
Rural demand for consumer goods and more
manufacturers to provide high quality and relatively inexpensive product, color
TV, washing machine, refrigerator, electric vehicle industry is through
economies of scale, reduce logistics costs and unit costs, profits rise in
total sales to .
Although the current market is difficult,
but the urgent desire of many manufacturers roots in solar cell rural market. In
addition to full participation in continuous innovation to enhance the level of
service and service efficiency, provide a valuable service to the dealer, they
pay more attention to enhance the competitiveness of their products, such as the
development of the automatic solar, plumbing solar products, expand product
differentiation to meet user needs.
Through technical innovation and product
innovation to improve the competitiveness of enterprises, SMEs also need
investment focus shifted to the fertility quotient strong supplier emphasis on
dealer training, to enhance the dealer business philosophy and marketing
capabilities, building a model of the market and the base market, hope still
based on the market in solar energy integration.
Solar energy market for the new year, it
was said that the retail to engineering changes, some said that the pipe to the
conversion of the board personal feeling, solar panel water heater market is retail
marketing into the overall marketing solutions, comprehensive energy solutions.
Course, including hot water solutions, but this requires companies to have a
strong R & D team, and constantly develop products that adapt to different
customers comprehensive energy-saving design team, design customers need comprehensive
energy-saving solutions, rather than only sell solar or only sell solar hot
water project.
Engineering marketing team, business
personnel to have a marketing engineer's ability to understand marketing,
understand the products, understand technology, designed to understand the
case, the requirements of the R & D team is a personalized product design
capabilities, production requirements, personalized orders production and so
on. Of course, if these two aspects are not strong enterprise, according to
their actual situation to make a choice, or borrow on the market to strengthen
the team building.
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