We know that the solar industry in the 2010 peak of over 3000 brands, in 2011 the number of brands sharply to over 1500 over 1500 solar brand disappeared in less than two years. The solar "excessive marketing once effective, but Xijinqianhua vicissitudes and setbacks, the once brilliant no longer, because the market has changed. In the economic downturn, the decline in purchasing power in the market environment, the brand began to focus on small and medium-sized enterprises frustrations sink and medium-sized enterprises hovering between advances and retreats, and indecisive in a wait-and-see, large enterprises with its brand influence and strong in scientific research, while maintaining stability, the development of more rational.
And solar water heater producers, distributors team also experienced the ups and downs of the entire industry with its own replacement. Part of dealer misconduct, poor management, and other reasons because the brand of choice to exit the solar water heater industry, there are some dealers keenly aware market opportunities to seize the market blank, daring to enter this field. The overall decline in the retail market, solar street in many cities, once busy wants to come to today's decline in the large area of the retail market has become a fact, the market is very cruel, many enterprises are facing a very severe test.
In the case of not too optimistic about the market environment, solar energy products manufacturing enterprises not passively trapped, some brands have increased the intensity of the product technology innovation around the city market, the engineering market, the industrial market of Things solar split wall-mounted solar automatic intelligent control of solar and other new cities have sprung up to accommodate high-rise buildings. In addition, a professional market research analysis, China's vast rural areas, especially in central and western rural solar water heater market, there are still quite a big gap in the market, this part of the market cake remains to be discovered. Thus, we have reason to believe that the solar water heater industry in 2012 will continue to grope in the predicament, to move in the twists and turns, an increase in competition, the development trend will likely to become optimistic. As a result, it is showing the following trends:
The in overall macroeconomic downturn cases, raw materials prices, labor costs, enhance confidence in the dealer channel frustration, the real estate market continues to tighten, insufficient purchasing power of end markets, has always plagued the development of the industry. Despite the growth of the city engineering market, an emerging market, foreign trade market also maintained, but due to the retail market remains in the doldrums caused by the slowdown in the growth rate of the industry as a whole, a number of small business failures in 2012, is facing the end of home appliances to the countryside policy The real estate market continues to slump, the lack of purchasing power of the consumer market, and many other negative factors, it seems difficult to find a reason for optimism.
During this period, the industry suffered a massive reshuffle shock, a large number of small and medium enterprises are eliminated, brand concentration further improved. Yet even so, the sheer size of over 3000 companies, the industry as a whole is still not yet seen the market share of over 10% of the brand, the integration the reshuffle trend intensified. This is precisely the "Ebb Tide" reasonableness of the competition rules, which also indicates that the new period of the solar industry consolidation accelerated trend highlighted.
Although the economic situation is impossible to get better, but the emphasis on energy saving and environmental protection, as well as state and local governments a series of preferential policies to support the introduction of the implementation of the case, the entire solar industry will still be showing a slow growth momentum in the whole society. From the specific situation, even if the formal production plant, the marketing team and business ideas scale brand enterprises in the industry under a massive shock, still has a decent performance.
According to the media and people in the industry predicted in 2012, the entire solar industry consolidation will accelerate.
At the same time, along with the implementation of the 2012 final round of home appliances to the countryside policy and will soon be formally implemented in August 2012 solar panel water heater industry, the first mandatory national standards - "home solar hot water system energy efficiency limit value and energy efficiency rating will let the solar industry has shown a different development path and the competitive situation. But one thing is sure, accelerated integration, strong Hengqiang, the weak weaker. The view from the large solar brand enterprises, and some have been the first in this round of predicament ideas.
has become the world's
largest solar thermal applications market, the world's largest solar collector
manufacturing center. Expected annual output of solar water heaters in China in 2015
and 2020, up to 135 million m2 and 273 million m2, the annual output value
reached 180 billion yuan and 380 billion yuan, total reserves amounted to 400
million m2 and 800 million m2 of solar water heaters. "Twelfth
Five-Year" period, the strong support of the national industrial policy,
the domestic solar power industry will usher in the era of photovoltaic power
generation and solar thermal power generation, "the two-legged race
The use of solar energy, solar water heaters and greenhouses (the solar plastic sheeting) has been more widely and mature, active and passive solar houses, solar thermal power and solar refrigeration technology in the rapid development, has formed a different scale industrial chain and the promotion and application of a certain scale of the near future is not yet replace conventional energy dominance, but the prospects for the development limitless.
Currently, the the cryogenic field of solar charge controller water heater technology is the most mature, the application is also the most widely used, but its just a small fraction of the solar energy. Actually solar many available fields, especially in the fields of high temperature. High temperature solar selective endothermic material is open to moderate in the high temperature in the solar core and key applications.
Mild in the most promising in the field of high-temperature use of solar thermal power generation in the current solar technology, the two pillars of the utilization of solar energy, photovoltaic power generation is very promising. The Joint Laboratory research in the United States Sunlab show that to 2020, the cost of solar thermal power of about 5 cents / KWh, which may become high power generation, the most economical means of alternative to conventional energy sources, has become the world's solar hot areas.
The solar water heater market in 2012, the ever-changing, flat plate solar sprung up everywhere, in all kinds of solar water heaters show the emergence of many flat-panel solar energy companies, flat plate solar cell project burgeoned This is the inevitable development of the market.
With foreign solar water heater market, the vacuum tube water heater was the mainstream of solar water heaters in China, accounting for more than 90% of the market share, vacuum tube water heater with the global trends in the development of the solar building integrated, easy to damage, easy to scale, and install complex difficult buildings combine shortcomings exposed, making the tablet usher in an important opportunity for the development of water heaters in China. Vacuum tube solar serious decline in the retail market, the original vacuum tube solar water heater retail marketing model is no longer valid, enterprises are facing serious challenges.